Oxford-based company, WaveOptics has developed a radical Augmented Reality (AR) technology that is expected to enable mass consumption of AR.
As per reports,the global augmented reality market is expected to reach USD 56.8 Billion by 2020, at a compounded annual growth rate (CAGR) of 79.61% between 2015 and 2020.Perceiving it as a lucrative scenario, many AR technology companies are working on innovative methods to make it a more viable and convenient option.
Augmented Reality is the technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. In other words, augmented reality should allow people to view projected images with their surroundings. This is the key difference between AR and VR (virtual reality).
WaveOptics is an AR technology development startup that is a pioneer in augmented reality display technology. It has developed a patented ‘waveguide’ technology that can display a high quality, full colour, see-through display for AR applications. The innovative know-how is claimed to make AR a totally immersive experience with feasible and attractive economies of scale. AR images are created by a thin and see-through waveguide in front of the eye,which displays the desired images or symbols. The optics generates the display that the user perceives and interacts with.
Customisable AR Waveguides for Mass Use
WaveOptics claims that with the new wearable display technology, they can make augmented reality the new reality.The new waveguide optics is claimed to be the best in next generation see-through display technology. Optical waveguides can be extremely fine and see-through substrate sheets of glass or plastic. These sheets comprise nanostructures that use optical physics. They successfully manipulate the behaviour of light to form patterns in a display driven by mini projectors.
The patented technology can convert any wearable glass or helmet display into a high quality, energy efficient screen. It can display a high quality, full color and translucent display for AR applications. Besides being cost effective, the technology is scalable, lightweight and energy efficient. The really wearable AR is claimed to be the next generation AR.
WaveOptics’ technology does not involve clumsy prisms, mirrors or scarce materials. It will not block peripheral vision. The technology will make easy engineering and manufacturing of devices possible using standard processes and tools. This will also enable mass adoption of the technology along with tailor-made applications.‘Ghost’ is a lightweight prototype headset developed by WaveOptics.
Inspired by the desire to make augmented reality real, scalable and accessible, SumantaTalukadar and David Grey founded WaveOptics in 2014. They have attracted funding from Imperial Innovation, Robert Bosch Venture Capital, Octopus Ventures and Blippar.
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