Are you a small business owner? Do you feel that the desired results are not forthcoming regardless of all the marketing efforts? If inadequate business growth troubles you a lot, it is high time you consider having an app for your small business.
The high penetration of smartphones in the society is the simplest reason to justify the need to have a mobile app for your small business. According to a study by IAB Australia and Nielsen, Australians spend more time (more than 28 hours) browsing websites/apps on their smartphones than any other device. With a customer base that is increasingly dependent on mobile phones, developing an app becomes the undeniable scheme to promote your business.
Reasons that hold many small business owners from developing their own app are lack of technical expertise, budget constraints and concerns about developing different apps for different platforms. But experienced and reputed app development companies come to their rescue in building well-designed and intuitive app that clearly represent the business’ goals and target audience.
How Can Small Businesses Benefit From Mobile Apps?
Many large companies lined with big pockets have been utilizing the power of mobile marketing through exclusively developed apps. Many small business enterprises have also followed suit to reap great benefits. Let us have a look at some of the incredible benefits a mobile app can confer on your business.
1. Brings people closer to the product/company anywhere, anytime
Developing a mobile app for your business is the best way to keep your brand in potential customers’ pockets and finger tips. Through apps, you can reach and interact with your customers 24/7. The constant presence of the brand in customers’ lives can have reasonable impact on their purchasing decisions. It also enhances customer experience by making business information easily accessible. Even though your app has to compete against an average of 30 apps in the user’s pocket, making the presence felt on the home screen matters a lot. The brand personality of your business gets imprinted on user’s mind as he passes across the icon a number of times. At appropriate circumstance, it might work in favour of your business.
2. Serves as direct marketing channel
Mobile app for your business acts as a medium between you and your potential customers. All the information that you intend to share with your target audience can be communicated to them easily through push notifications. You can keep them updated about your products, enhanced features, services etc., at sensible occasions. Besides providing general updates and info, apps can be used to enable different activities such as booking systems, file uploads, searches, news feeds, vouchers, user accounts, etc. Apps are also versatile in facilitating shares. Through mobile apps, people can post their opinions, reviews and other related activities in social network site.
3. Engages customers and increases sales
Mobile apps greatly assist in user retention and client engagement. You can take customer engagement to a higher level if your business has a mobile app. Offers, loyalty programmes and incentives can be digitalized and can be made real-time. Apps are the perfect user-friendly platform allowing customers to browse through the products and services easily and effectively. They can make purchases from anywhere in a hassle-free manner. You can even customize your offers depending on the location and profile info of the potential customers. More downloads, more sales, and more customers are guaranteed with mobile apps.
Going mobile is the only way nowadays since it is the sure proof way to connect, inform, and retain customers. Now, what are you waiting for? Get on your mettle and go ahead with the decision to develop a mobile app for your business.
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