Pokémon Go, the location-based augmented reality game by San Francisco-based software development company Niantic, had reportedly boosted Apple’s revenue in July.
Apple’s CEO Tim Cook tweeted, “July was a record-breaker for the @AppStore! Highest-ever monthly billings and money paid to developers.” In another tweet he says: “@AppStore developers have now earned over $50 billion!”.
Though he did not mention Pokemon, it is easy to conclude that the mobile app phenomenon is a major factor behind App Store’s record-breaking month. Apple verified that the game launched in July 6, 2016 had set a new App Store mark for first-week downloads. The official press release says that the services revenue grew by 19%, and app store revenue was the highest ever.
Though a free-to-play game, Pokemon Go spawns money through in-app purchases of which Apple takes 30% share. According to third party reports the game has already hit 100 million downloads and is earning up to $13 million per day.
Pokemon Go, developed for both iOS and Android device, quickly became a global phenomenon. It was released to mixed reviews garnering appreciation for promoting physical activity in the real world and criticism for becoming a public nuisance.
Apple also declared another milestone recently when it officially passed the mark of 1 billion iPhones. In addition to the App Store, service segment of Apple consists of iTunes, Apple Music, Apple Care, and iCloud.
Niantic, at the time of the release of Pokemon Go declared it as the next evolution of Real World Gaming. It was initially available only in Australia, New Zealand and the United States. Niantic is also behind Ingress, the popular augmented reality mobile game.
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