The UI helps people understand and interact with the content, but never competes with it.
Text is legible at every size, icons are precise and lucid, adornments are subtle and appropriate, and a sharpened focus on functionality motivates the design.
Visual layers and realistic motion impart vitality and heighten people’s delight and understanding.
Although a crisp, beautiful UI and fluid motion are highlights of the iOS experience, the user’s content is at its heart.
Take advantage of the whole screen.
Reconsider visual indicators of physicality and realism.
Let translucent UI elements hint at the content behind them.
Use plenty of negative space. Negative space makes important content and functionality more noticeable and easier to understand.
Let color simplify the UI.
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