How do you feel when you get timely alerts on promotional offers from a nearby shop, while on the go? I am sure that you will be hugely benefited if the product/service on offer is what you are looking for. Here, you are targeted by the businesses based on your location. This is nothing but geo-fencing or location-based marketing (LBM). Let us have a quick refresh on the term geo-fencing.
What is Geo-fencing?
Geo-fence is a virtual perimeter for a real-world geographic area. The use of a geo-fence is called geo-fencing. The establishment of a virtual fence or boundary around a predefined geographic area is dynamically used by businesses to promote their brand.
Geo-fencing As an Effective Marketing Tool
Whenever a user with a location-aware device of a location-based service (LBS) enters a geo-fence, he will get promotional alerts in his smartphone. Businesses with physical locations can hugely benefit from this service. Whenever one of your customers, who have opted for the service, enters the vicinity of your shop, you can lure them to walk into your shop. You will be sending targeted push messages, alerts, coupons or any other attractive material about your products to the potential customers’ mobile device. You can even send a link with directions to the store.
This locally optimized approach to reaching customers is said to boost business. Compared to the normal mobile advertising, these close proximity messages work better in enhancing sales. About 47% of shoppers surveyed in a customer experience study said that they prefer to shop with a retailer if they offered promotions to their smartphones when they’re nearby.Source
Retailers can fix virtual neighbourhood boundaries around the shopping mall or desired locations. If you are a small business owner with the ambition of driving sales, consult an app developer to build an app for you with geo-fencing features integrated. Geo-fencing will allow you to take push notification as a more effective marketing tool. You can ask your customers to download it in their devices. You can start sending location specific messages to their personal device whenever they enter the defined geographical area.
You can consult a proficient app development company like Web-Network to develop the app for you.
We can summarise the main benefits of geo-fencing marketing strategy as below.
- Users feel more valued as they find it easier to locate the right products at the right time. In other words, the alerts based on geo-fencing perfectly fuses buyer needs, location and timing.
- Local shoppers can be engaged with utmost efficiency
- Marketers can reach the specific category of customers by integrating audience segmentation data
- It triggers immediate sales
- It enhances loyalty and retention
- Helps in understanding the mind-set of shoppers
- You can turnyour customers away from competitors by giving attractive offers
Besides retail and coffee shop owners, businesses that fall under other verticals can also make use of geo-fencing to boost sales. If you are an event organiser, you can geo-fence event venues and tour stops to attract fans to your event. Real estate businesses can also leverage on it. They can create virtual peripheries around all their properties. When a potential buyer enters the boundary with their mobile phone, he will be alertedabout a property that fulfils their requirements.
It is high time that retailers and businesses should take advantage of geo-fencingmarketing strategy which is now ripe. Remember that the use of geo-fencing as a marketing tactic is only limited by your imagination.
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