Do you have a mobile app idea that is a sure-fire winner if materialized? Hold on…you need to follow proven steps to validate your app idea before commencing app development.
All the tremendously successful apps have a history of being subjected to effective validation process at their idea stage itself. This will ensure that your app will be demanded when it takes the final form. It will also help your app to stand out in the crowded app market. In other words, by validating your app idea, you will be actually making an app that fits the customers’ wish list perfectly.
Here is a helpful guide on how to validate your app.
1. Investigate the search-worthiness of your app idea
This simply means checking whether your app is in demand. It stands to reason that you have developed an app idea based on the solution-to-problem approach.
If you want to know more about different ways to get app ideas see “5 Great Tips to Get Smart App Ideas”.
You need to confirm that other people also face similar problems that your app is intending to solve. It is sensible from your side to check whether they are Googling for solutions to crack the same crisis. Decide some keywords by matching it with the exact problem your prospective app tackles, or relevant terms associated with your app idea. Google Keyword Planner is a handy tool that will help you get some idea about the amount of traffic that the specific keywords attract. If you find considerable number of searches for your app idea, it is an indicator that people are interested in it, and there will be demand for your app.
2. Ascertain the non-existence of exact idea
It is natural for the app entrepreneur or appreneur to feel that their idea is very much original and unique. But it is always wise to verify the uniqueness of your idea by checking app stores like Google Play and iTunes. Analyse the latest market trends presented by the app stores. You need to find out whether parallel ideas exist, and whether people are really buying and using them for their benefit. If apps with near-to-similar features are already present, try to identify the uniqueness of your app by locating missing elements in the already existing apps. If the existing apps deal with the same problems in a better way, it is better to shelve the idea. If you find gaps in the existing apps, focus on it and tweak your idea to ensure superior app performance. This will help you in positioning your app in the market in a more noticeable and highlighted manner.
3. Identify target audience
After realizing that there is demand for your app idea, you need to identify your target population. You need to finalise on the broad or niche target audience by examining consumer data. Have a clear cut idea about persons who will come under your app user bracket, or persons who will most probably use your app. You can even resort to an online survey to get feedbacks on your app idea. You will also get suggestions for refinement. Whether you are targeting a broad or micro audience, remember that your goal is more conversions. Design the app to meet your target audiences’ needs with pin-point precision.
4. Create Landing Page
Creating a separate landing page is ideal for promoting your app even before it is actually created. It offers you another opportunity to track response to your app idea. Landing page is a platform through which you can communicate your app idea, its benefits and Call to Action (CTA) to the target audience. You can roughly know the number of potential buyers by tracking traffic to the page and by observing how many are willing to exchange their email address to get app release alerts.
5. Develop Minimum Viable Product (MVP)
MVP is an effective and quicker way to know customer’s response to your app idea. It is nothing but releasing a prototype of your app, and making it available to a subset of your target audience. The basic version of the app with bare minimum features should display the essential features of the end product along with its problem-solving ability. This will give you a clear picture of whether your customer will actually buy or abandon the app. Prospective customers’ feedback to the stripped down or scaled down version of the app will decide the future.
Validating you app idea will prevent you from falling into an abyss of grief, in case your idea never picks up. So choose the smart route to validate your app before taking any further steps on developing it.
You can engage a proficient app development company to do the preliminary market research for you to validate your app.
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