If you are considering buying a brand new BMW i car, you need not visit a dealership anymore!
A new app launched jointly by Google and BMW helps you to digitally customise and virtually walk around a new BMW, without being physically present near it. You can have an immersive experience with the car even if the dealership does not have a model with all the specifications you want. The app is designed and built by Accenture.
The new Tango-enabled augmented reality (AR) app named “the BMW i Visualiser” was launched during the annual CES tech trade show in Las Vegas.
Tango To Give Interactive Tour of Beemer
The Tango-enabled app in an Android handset can produce a real-size 3D image of the vehicle overlaid on the environment visible through the camera. Customers can explore their ideal BMW i3 or i8 as an interactive visualisation.BMW i has become the first automotive brand in the world to offer this kind of an augmented reality experience of their products.
Tango AR Computing platform, developed and authored by Google, helps you to measure and re-imagine your surroundings by integrating virtual objects into it without relying on GPS.
“Our vehicles are emotional products and to get that emotional feeling, you really need to experience them,” commented Andrea Castronovo, BMW Group Vice President, Sales Strategy and Future Retail. He also stated, “In situations where the desired product isn’t available on the spot, this visualisation is the next best thing.” BMW Group
Eric Johnsen, Head of Business Development for Augmented Reality at Google, said, “The thing that sets Tango apart is the fact that it understands the context of the space that it’s in. So the wheels are really on the floor, for example, giving the whole experience a much more realistic feel.”
Car shoppers can experience the super-imposed vehicle in a realistic way. They can interactively open the door or switch on the lights. Customers can intuitively change the interior and exterior colours, the trims and wheels of the car at a touch of the screen. They can save the data and share it with others, including BMW i sales outlets, via social media, email or QR code.
The app is currently being tested at a BMW dealership in Munich.The app will be in use at selected BMW dealerships in the US, UK, Germany, Norway, Spain, Italy, Poland, Belgium, Netherlands, China and Japan.
The Munich-headquartered luxury vehicle manufacturer has plans to make the BMW i Visualiser app available via Google’s Play app store in future. Christina Raab, managing director in Accenture’s Automotive practice had reportedly stated that “BMW i’s use of Tango technology and its integration with sales outlets and existing configuration tools is helping create the seamless multichannel experience customers are seeking.”
The new technology is undoubtedly going to transform our car visualisation experience which is better than that offered by a printed catalogue or attractive images on a computer screen.
The BMW i is a sub-brand of BMW founded in 2011 to design and manufacture plug-in electric vehicles.
CES is a global consumer electronics and consumer technology tradeshow that takes place every January in Las Vegas, Nevada. The 2017 version of the show was its 50th anniversary. It ran through 5 to 8 January 2017.
Some other Tango apps are:
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