There is no need to educate any human being in this modern era about what a mobile app is. Each one of us is at least using a few essential apps to smartly fulfill our daily tasks and pleasures.
When we talk about apps, we usually imply consumer apps. But there is another type of app that is completely different. It is currently garnering worldwide attention among all enterprises, and is known by the name ‘enterprise apps’.
Let’s have a clear idea about what enterprise mobile apps are, how they differ from consumer mobile apps, opportunity to be explored, benefits, etc.
Enterprise Mobile App – What Is It?
Enterprise app is nothing but a specific category of mobile application used in the corporate world to solve business and enterprise-related problems. The basic reason for its existence is meeting and resolving day-to-day work needs of employees, technicians, partners, suppliers, distributors, and clients. Developed with administrative management and security capabilities, these apps provide real-time mobile access to the applications that run businesses. Enterprise mobility alters work habit patterns, enabling more employees to work out of the office or in a more connected and . In short, enterprise apps are bespoke apps to address the changing business requirements of enterprises.
Using consumer apps like Dropbox for sharing and storing documents for official purposes; using Skype for enhanced business collaboration; accessing corporate systems from our mobile apps etc., may be considered as forms of enterprise apps. But corporate apps that are distinctively developed to meet a specific business requirement of the labour force can be aptly designated as enterprise mobile apps.
Immense Opportunity for Enterprise Mobile Apps
Many experts find a big possibility for enterprise mobile app and project it as $100 billion market opportunity. Enterprise app developers have a greater chance of making more than $10K per month when compared to their consumer-focused counterparts. The global trend shows that 20% of all app developers are targeting enterprises. Source
Gartner, the renowned information technology research and advisory company, reveals that most organisations are not showing urgency to scale up mobile app development, despite increasing demand for mobile apps in the enterprise. The survey of IT and business leaders responsible for mobile strategy and/or custom mobile app development within their organisations across the United States, EMEA, Latin America and Asia/Pacific shows low level of enterprise spending on mobile app development. This shows that there is huge untapped prospect for enterprise mobile apps.
About 2.5 billion workers globally are not being supported by any form of technology to perform their job better. A substantial proportion of this chunk is located in developing countries. This presents a massive account of global opportunity for enterprise apps. Source
Difference between Consumer Mobile Apps and Enterprise Mobile Apps
Both consumer apps and enterprise apps can be developed for any mobile platforms. Some obvious differences between both the types are listed in this table:
|Consumer Mobile Apps||Enterprise Mobile Apps|
|Designed to meet the needs and requirements of general public||Designed mostly to cater to business/professional needs and requirements|
|Feature emotional designs to engage users||Feature more utilitarian design and productivity-based approach to accomplish specific tasks|
|Not as costly as enterprise apps||Could be costly when compared to consumer apps|
|Can function either as a separate app or backend-integrated one||Functions usually as a mobile interface for an already existing system|
|Security features need to be embedded only for a few app types, eg: finance-related apps or that with selected users||Comes with the highest security features|
Benefits of Enterprise Mobile Apps
Enterprise mobile apps are designed as end-to-end solutions that accelerate business functionalities. Benefits attributed to having enterprise mobile apps are discussed below.
1. Enterprise apps facilitate smart work on the move
Enterprise apps enable employees to execute any kind of task using their mobile devices at any place. They can implement their corporate functionalities freely from anywhere without any hassles in accessing the resources. They can thus render the required services to clients through their mobile devices. Enterprise mobile apps already have an adequate presence in the IT and healthcare sectors. It has started to penetrate into other sectors such as manufacturing, distribution and construction.
2. Enterprise apps enhance productivity and efficiency
As the new technology allows people to work from anywhere and at any time they choose, productivity increases. It simplifies the complex process and makes it easier for people to carry out their tasks efficiently. With proper security measures in place, sensitive and highly confidential documents and ideas can be shared and discussed without any fear of theft or misappropriation. Instant sharing of data and info facilitates efficient functioning without any unnecessary delays. Thus, it saves time and guarantees efficiency and uninterrupted productivity.
3. Enterprise apps encourage eco-friendly work culture
By instantly transferring info through your smartphone, you are eliminating the need to print the document in papers. It will help your business in the long-run, as you leave minimum a carbon footprint. It will give you an emotional satisfaction as you are able to do your bit in saving the earth.
4. Enterprise apps boost employee involvement
Enterprise apps enhance engagement and involvement of employees in the business affairs more efficiently. Employees can constantly track their work without sacrificing their personal pleasures. Employees can remain well connected with colleagues and clients. They can stay updated with the cutting-edge business intelligence real-time.
5. Enterprise apps add cost effectiveness
Since there are no delays in projects and efficient work pattern is followed, businesses can save substantially by avoiding delays and wastage. Reduction of cost on paper printing will contribute to significant savings. In many companies, BYOD (Bring Your Own devices) is encouraged to access relevant data and information whenever needed. Reliance on the desktop and other stationary systems is also discouraged. This also results in cost reduction.
London-based waste management firm Green House has effectively created an enterprise app that helps their drivers to update vehicle checks more efficiently on a daily basis.
Red Robin Gourmet Burgers, the US-based casual dining restaurant chain has developed a training app and a custom app for managing the waiting list.
Many organisations are developing custom-made enterprise apps to address their business needs. There is no doubt that it is the next best thing in app industry. It is necessary to pay proper attention to the security issues involved. It is also beneficial to have more focus on functionality than on aesthetic appeal of the app.
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