We are living in an era where human kind is devoted more to the devices in their hands, pockets or bags. Apps that have found shelter in these gadgets serve different purposes ranging from getting news updates, viewing television, talking to people, socializing, shopping, navigation etc.
You are nurturing a wrong notion if you believe that the functionality of your app will automatically attract users. Mobile apps require effective marketing strategies that are well-integrated from the initial stages of app development.
The presence of more than 2 million apps each in Apple’s App Store and Google Play Store, and considerable number of apps in other app marketplaces present a bewildering variety of apps in every category. Without excellent marketing strategies, vying for prospective customers’ attention could be an extremely tricky task.
Both pre-launch and post-launch marketing tactics are essential. Let’s have a look at some effective app marketing strategies.
Pre-Launch App Marketing Strategies
1. Choose name of the app carefully
It is important that the name of the app should be chosen with care taking into account the searchability and attractability criterion. Keyword means the terms/words that prospective users enter in the search bar of app store to locate a particular app. It will mainly involve the problem that an app solves, or the function of an app.
Apart from being attractive, your app’s name should include important keywords to enhance its searchability. It is advisable to use some keyword tools to know about the important keywords that people enter in the search bar. Including a catchy icon will greatly add to the marketing success of your app.
2. Give a smart description for app store
The description that you give for your app should be striking. It should contain logically integrated keywords. The first line about the app should entice the potential users to know more about the app. The crucial features and functionalities of the app should be detailed out in a convincing manner.
You need to present your app as a unique problem-solver that stands out in the app crowd. Explain everything about your app in a crisp and lucid way. Visitors are eager to know about the app in an uncomplicated manner. So, don’t bluff around.
The description and name of the app form a crucial part of app store marketing / app store optimisation (ASO) strategies.
3. Attractive landing page
Landing page is one of the best channels to announce the gist of your app idea to the world, even before the actual launch. You need not expose all the details and fun elements. The focus is to give your target audience an interesting sneak peek into your app. Take special care to keep the suspense without leaking out all the excitement. This is important to convert visitors into users.
Catchy screenshots will also drive visitors to your app’s landing page. The screenshots should declare the download-worthy features and uniqueness of your app in an interesting manner. Attention-grabbing video clips and visuals can be inserted at strategic places to make your landing page visually pleasing. Call to Action (CTA) should also be included here. This will help you know the approximate number of potential users who are actually interested in your app. Another prudent step is to integrate your app’s landing page with social media platforms.
4. Fulfil your word on time
So you have enticed your prospective app users with a promising app. Remember that it is equally important to fulfil your word as agreed. Engage your target customers with updates of your app release. This will make them feel that the app is designed and developed for meeting their needs and wants. Respect the feedback given by your pro-active target audience. Keep the buzz about your app lively by continually engaging the prospects.
Post-Launch Marketing Strategies
You have developed your app and now crave to see the results (downloads). Marketing your app is your prime focus right now, and hence post-launch app marketing strategies have great scope here. Some of them will commence even before launch, and continue throughout the life of your app.
5. Maintain an interesting blog
Maintaining a blog as part of your app website does the job of creating hype about your product. Get in touch with bloggers and journalists, who can keep the content of your page fresh and creative. Engaging write-ups will arouse curiosity in the minds of potential app customers leading them to click the download button. Blogs with the right keyword intensity and other algorithms will help Google to index your web page. These blogs should effectively pitch your app without resorting to imposing selling tactics.
6. Ensure to maintain quality to get good app reviews
We know that people will not just blindly become app buyers. They will do research and read the reviews of the app to finalize their decision to finally download it. The reviews you get on your App are great in spreading the word and in giving an impressing on your prospects.
7. Make use of app analytics
App analytics tools will help you understand your customers by allowing you to track your customers’ activity and interaction with your app. App analytics are a great way to comprehensively identify the choice making models and browsing patterns of your customers. This will help you serve them better. Remember to concentrate on the actual insight and action rather than getting carried away with the app metrics itself.
8. Spread the hype with social media
Connecting with social media is a great option in creating brand awareness and brand loyalty. You can enhance social media enquiries and turn them into fortunes. They might also work better than paid advertising methods. Incorporate social sharing in your app webpage and allow the news about your app to spread through word of mouth. Permitting your app users to swank about your app in Twitter, Instagram and Facebook is a very cost-efficient way of app promotion and marketing.
9. Keep on engaging your customers
Your job does not end once you publish your app. If you want a sustainable and long-term relationship with your customers, you need to keep on upgrading the app with improvements and advanced features. Always offer something new and exciting to keep them hinged to your app. Your main ambition should be the prevention of probable deletion of your app from their gadgets. Make them curious about the future versions of your app. The need to maintain the existing customers is far more important than new acquisitions.
Investing all the funds in developing an excellent product, and ignoring to invest money and energy to market it is an unpardonable mistake. Your app may be an excellent problem-solving tool awaited by your target audience, but making it noticeable is the most important task, which can be achieved only by effective app marketing strategies.
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