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Apple’s Virtual/Augmented Reality (VR & AR)

  • 25.08.2016
  • News,Technology

The Cupertino-based technology giant, Apple, Inc. is keeping the suspense buzzing when it comes to the possibility of a virtual and augmented reality (VR and AR) device. If we go by the saying “where there’s smoke, there’s fire”, chances are ample that Apple is spending a lot of money, energy and intelligence in developing VR and AR technology. Rumours and leaked information offer plenty of scope to expect an impending release of a VR or AR product from Apple.

The news and rumour website on everything Apple, appleInsider.com reported, “Apple CEO Tim Cook confirmed investments into augmented reality solutions, saying the nascent platform holds “huge” potential.” Tim Cook has reportedly stated that Apple is continuing to invest in Augmented Reality, and that the company is “high on AR in the long run.” Cook also mentioned it as a core technology on which they are doing a lot of things. Source

Hot Rumours on Apple’s VR and AR Projects Based on Facts

It is rumoured in a big way that Apple is immersed in exploring diverse ways in which their future iOS devices or hardware products can come incorporated with AR and VR technology. Such rumours have not stemmed out of some solid facts.

  • Apple patents head-mounted display. The goggle system to provide a personal media viewing experience “may include an outer cover, a mid-frame, optical components for generating the media display, and a lens on which the generated media displayed is provided to the user”. Source
  • Apple gathers a team of VR/AR experts. Apple has reportedly hired one of the world’s top virtual reality researchers – Doug Bowman. Apple is buying and acquiring several VR-related companies, for instance; Metaio, Faceshift, PrimeSense and Flyby. Source
  • Apple is also rumoured to build headset prototypes. Source

We can’t reach a solid inference on whether the rumoured development would be a VR/AR accessory or device. Speculations are high in favour of VR rather than AR. It is more surprising that during the WWDC 2016 keynote, Apple CEO did not mention anything about VR or AR. But hopes are riding high that the tech hulk is already working on something palpable.

Virtual Reality (VR) and Augmented Reality (AR), though used interchangeably by many, are two different technologies. VR devices are headsets resembling a solid pair of glasses that blocks the real world view. The interior of the headset feature a screen that displays a 3D image. You get immersed in a virtual world and get a real simulated experience; For instance, Facebook’s Oculus Rift.

AR devices are see-through glasses that offer an enhanced view of the real world. You can see digital objects overlaid on the real physical object; For instance, Microsoft’s Hololens.

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