Sensor Tower reported that Apple’s App Store, which boasts 2 million apps currently, is geared to include more than five million active apps by the end of 2020. This expected surge in the number of apps will be dominated by games app.
A leap by 73% is expected in the number of apps on the App Store worldwide in the next four years. That means, from the current 2 million active apps, the App Store will witness a massive addition of 2.13 million apps to contain 5.06 million active apps by the end of 2020.
Games to Bolster the Scene
An analysis of the app composition shows that Games will lead the way ahead of other apps. A category breakdown of all apps added worldwide in May 2016 shows that about 43% of the total number of apps added in the App Store account for apps in Games category. The remaining 22 categories accounted for the other 57 percent of new apps. Among these Education, Entertainment, Business, and Lifestyle occupy the top five slots.
App Store Discoverability as An Evolving Challenge
The report stresses app store discoverability as an evolving challenge. Some significant steps are expected from Apple’s part to make discoverability feasible, in a scenario where the number of apps is set to more than double the current number.
Apple’s announcement regarding the launch of new categories and plans for Search Ads in advance of The Apple Worldwide Developers Conference (WWDC) in June is a positive sign in this regard. Far more significant changes with respect to navigation, curation, and overall presentation of the App Store are the need of the hour in the light of the new findings.
App developers are required to focus more on fundamental App Store Optimization (ASO) techniques to improve discoverability issues of their apps in app stores.
Sensor Tower’s data science team analyzed historical data and trends from the period of App Store’s launch through present to make this report. They utilized their app Intelligence platform to bring out the forecast for universal iPhone, and iPad apps combined.
Apple’s App Store is a digital distribution platform for iOS mobile apps. It was launched in July 10, 2008.
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