App analytic tools are designed to provide a collection of data that track and measure app usage. This also denotes useful information about user behaviour. The data provided by these tools offer actionable insights on your app by tracking how users make use of your app. In other words, they are means through which you can learn how people use your app.
Why You Should Spend More Time Thinking About App Analytics offers an interesting read on how to mould your app in such a way as to achieve your business goals. Let us move on to have a look at different app analytic tools.
There are a staggering number of app analytic tools. We try to list a few of them to make it simpler for you.
Flurry Analytics is a component of the Yahoo Mobile Developer Suite. It comprises a range of tools to measure, monetize, advertise and improve apps. This is one of the oldest app analytics platforms in the market. Flurry was acquired by Yahoo! on July 21, 2014.
As stated in the official website , Flurry Analytics “measure and analyze activity across your app portfolio to answer your hardest questions and optimize your app experience.” This free mobile analytic tool supports iOS, Android, Windows Phone, Blackberry and Java ME mobile devices.
Flurry has an easy-to-install SDK, enabling users to start getting data instantaneously. It provides information on number of sessions, in-app actions your users take, active users, frequency of use, user acquisition analytics, session lengths, demographics and retention. It is also helpful in creating funnels – envision the path that the user takes when using an app. As they progress through specific paths, you get to know the issues they face, reasons for drop off, etc.
2. Google Analytics
Google Analytics from the technology giant comes loaded with lot of features to get started with. Google’s free mobile analytics package supports iOS and Android platforms. It helps you to measure what matters with regard to your app performance. Google Analytics provides rich in-app behavioural analytics with segmentation tools to help unlock insights about your audiences and drive increased user lifetime value. It is designed to evaluate and optimize user acquisition and engagement with mobile apps.
The user-friendly SDK and functional reports will help you glean insights about the number of users in your app, their characteristics, and where they come from; actions taken by users; user navigation paths etc. It also helps in quantifying in-app payments and revenue.
Compatible with both iOS and Android, Apsalar analytic tool provides efficient mobile app attribution and tracking solution. It helps app developers to optimize marketing effectiveness and drive maximum ROI. This freemium product offers enough free features to give an excellent start. It helps in marketing attribution, remarketing audiences, CRM (Customer Relationship Management) and prospecting audiences. This analytic app provides a highly customizable dashboard allowing you to pick the data that is most imperative for your business. The Apsalar Mobile ROI Platform is helpful in analysing what customers are doing in your mobile applications. It measures return on ad spend for your marketing programs.This helps app developers to evaluate the best marketing campaign that works in favour of them.
4. Apple App Analytics
User acquisition, usage and monetization can be effectually tracked with Apple’s App Analytics tool . The tool comes with Apple Developer Program membership. This tool offers data on App Store impressions, app store product page, marketing efforts, paying users, number of app crashes etc. It also gives segmented data by download date, i.e., the date that an Apple ID first downloaded the app from the App Store. The user engagement metrics include number of sessions, active devices, and retention. With these metrics, you can evaluate the impact of product changes. This could be used to improve features, user experience and user engagement.
The Analytics from Apple also gives an account of web traffic. Blogs, websites, and other online sources that link to your app’s product page, are critical in driving user acquisition through word-of-mouth marketing and PR. The tool will notify you the organic marketing channels that drive the highest traffic, downloads, usage, and revenue for your app.
Mixpanel makes it super-simple to gauge people’s activities in your app on iOS, Android, and web. The tool allows you to choose which actions to track in your app, after installing the SDK. The tool helps you to follow events separately or create series of events and visualize them as funnels. It provides data on the frequency of user visits and cohort analysis. Ability to create custom queries without writing SQL is an added advantage in this tool.
Mobile app analytics are the best tools to help you maximize the results you are getting from your app. Now, what are you waiting for? Go ahead and make use of one of the best tools to make your app monetization and app marketing efforts fruitful.
9 Best App Marketing Strategies You Can’t Ignore will help you get insights into different app promotion tactics.
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