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A Quick Guide to App Store Optimization (ASO)

  • 05.10.2016
  • News,Technology,Tips

ASO is a crucial app marketing method to accelerate organic App Store search traffic. There are similarities between Search Engine Optimisation (SEO) and ASO, since both are focused in increasing the visibility and search ranking. The former is for search engines, while the latter is for app store search results.

What is ASO?

“App Store Optimisation (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, BlackBerry or Windows Phone app) in an app store (such as iTunes for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry).”

ASO is a set of optimisation techniques through which, your app is found more easily by potential users on the app store. ASO plays an important role in maximizing downloads and revenue. It does the job by improving visibility of your app’s page on the app store.

Why Should You Invest in ASO?

The need for investing in ASO is crucial as the current app scenario presents a bewildering stack of apps for every category of functions and uses.

According to the Apple App Store data, 2 million mobile apps were available to download for various iOS devices, as of June 2016. More than 1,000 apps per day are getting submitted in Apple’s App Store alone. The number of available applications on Google Play is more than 2 million. Source

Getting your app optimized to its fullest potential is the only way out for app publishers and developers to get their app discovered. Coming up high in the app store’s search results page can be achieved by applying effective ASO tips. Statistics shows that about 63% of the app discovery and downloads are done through general app store searches. Source

All these facts reaffirm ASO as an integral part of app marketing scheme. Here we discuss some important tips to optimise your app for app store to make your app highly discoverable.

Effective ASO Tips and Tactics

Making your app rank higher in an app store’s search results might seem like an impossible endeavour. But the following tips and tricks can make this happen if you effectively employ them to your advantage.

1. Pick the right app store keywords

Keywords are nothing but the probable words or terms entered by visitors in the app store search bar, while searching for a particular app. You need to be in the shoes of your potential customers and think like them to find the most likely keywords related to the app’s functions and uses. Google Keywords Planner is an excellent tool to help you in this effort in discovering the most used, relevant and competing keywords. This will help in optimising your app for app store.

2. Integrate keywords in app title

Since potential app users search for a specific app by entering keywords in app store, it is essential that your app title and description contain those keywords. Apps with keyword-integrated titles rank 10.3% higher in the app stores compared to titles without keywords. So strategically place keywords into the title to drive heavy traffic to your app site. You can spend some time to research app stores to locate viable keywords from competitors.

3. Engaging app description with keywords in it

Description about your app should be crisp and cute. It should also be tactically filled with relevant keywords. Illustrate the unique features and functionalities of your app in a succinct manner with the right level of keyword density. This will function as an effective ASO tactic. It will help in pulling your app’s page to the top of the app index and thereby attract people to the app’s page. Convincingly written description of the app is one of the prime factors that influence visitors to take the necessary action, i.e., downloading the app.

4. Localize your keywords

If you are targeting a global market for your app, it is wise to localize your keywords for different locations. Get hold of a native speaker and make a list of all the keywords relevant to the app in the particular language. Localization of app’s title, description and keyword will boost downloads along with enhanced user experience. Utilize the opportunity to create multiple versions of your app in many languages to capture global market. Localizing your keywords will optimize your app for app store.

5. Make your app stick out with unique icon

Your app icon should be attractive and unique. It should appropriately and creatively symbolize the function and features of your app. This visual icon should be catchy and highly pleasing enough for the visitors to give your app a try. Different app stores have different stipulated standards for app icon’s dimension, geometry, colour etc. Stick to those standards while creating icon.

Summing Up

These ASO tips are surely going to help your app to get the attention it deserves. For effective assistance in app marketing strategies, feel free to get in touch with experienced app development consultants .

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