If you want your app users to rave about your app, you need to be pretty serious about UX.
UX is nothing but the user experience design of your app. This is the factor that affects the experience of end users when they open your app and traverse it. It is the internal experience that a person confronts as he interacts with every aspect of a mobile app.
What is UX (Officially)?
As defined by Wikipedia , “User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.” Delivering and ensuring user experience for any product is indispensable. Your mobile application is no exception.
The first use of the phrase “User Experience” came from cognitive scientist Don Norman when he was with Apple Computer. The formal definition given by him is as follows: “‘User experience’ encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Don Norman is the co-founder and consultant with the Nielsen Norman Group, and serves as the director of The Design Lab at University of California, San Diego. He broadened the scope of UX further by stating that true and high-quality user experience can be achieved by seamless merging of the services of multiple disciplines. This includes engineering, marketing, graphical & industrial design, and interface design.
Your app’s success depends a great deal on the overall mobile user experience (UX), and hence, delivering a great UX is mandatory to sketch an app success story. Optimum combination of the following UX design elements is necessary to create a UX that your app users don’t forget easily. Let’s explore them here.
1. Hold onto simple user interface
Simple and user-friendly user interface (UI) is sure to boost the user experience of your app. People have preference towards simple, clean and well-arranged things. Your UI may be fabulous in terms of design, but if it inhibits easy usability, your potential clients are sure to dump the app forever. The app should be fully functional on a wide variety of devices and OSs. Users should be able to quickly grasp and enjoy the functionality and content of the app. Simplicity is indeed a virtue! But do not interpret it as maintaining a minimalist and boring UI. The gist here is allowing the user to perform multiple tasks using a few simple steps. Nobody likes to go through detailed guidelines and steps to achieve tasks. Complexities and barriers in all forms need to be avoided to create a positive user experience.
2. Colour scheme matters
Crafting visual interest on small screen is a UX art that you should learn. Shades that you use on your app to denote varied actions should do justice in prompting the user towards the intended action. Users’ eyes should be led to focus on the actionable elements. Highlighting and maximizing the empty space in creative colour tones is appreciable. Button colours and app site colours should have simple but striking contrast. Background and lettering shades should be in deep contrast to maximise readability.
Red shade has traditionally been associated to specify ‘stop’ or ‘danger’ and hence, it is absurd to use red shade for Call to Action (CTA) buttons, for instance, Buy, Subscribe, Like etc. The colour tones should be selected in such a way as to promote clarity and simplicity throughout. You can even give control over the colour system to users by integrating such options in the UI.
3. Customised user experience
A one-size-fits-all kind of UX is not advisable for mobile application that caters to dissimilar clients. Users would love to get pampered with personalized and tailor-made experiences. Make the best use of all the available data on the user, and offer a customised user experience for him. Learn the preferences of your users through geo-location, usage, and app settings data and deliver bespoke user experiences to each of them.
4. Make efficient use of grid system
The basic rule to achieve an organised design for your app is making use of an awesome grid system. Grid ensures proper alignment and proportions for your content ampules. Different items can be arranged in a unified looking ambience with uniform layouts. Your interface should contain a proper grid system to create impressive app pages. These grids ensure control of horizontal proximity and lead you through the sections like an invisible guide.
5. Manipulate design patterns for good
Grouping objects with comparable shape, shade, and features into explicit design patterns is a rational practice followed by human psychology. You can apply this sensibility while representing a project in your app. You can categorise similar objects under definite design patterns. Users will recognise and get acclimatised to the shape and style of a project after viewing it for a few times. By attaching specific design patterns to similar objects, you can lessen the memory load of users and stimulate instant recognition. Card design pattern is an example in this regard. It offers continuity and connectivity.
6. Woo users with great looks and animation
Mobile application with alluring looks and feel becomes an instant hit when compared to apps with text-heavy design. You need to integrate a great looking UI in order to achieve this goal. Apps with animated designs are sure-shot winners when it comes to engaging users in an engrossing manner. It also improves retention. Users should be intuitively able to navigate through the app, and use the intended features. Animation that gets sentient without any internet connectivity is preferred. Effective incorporation of rich visual controls and usability-enhancing animation elements are sure to lead your app towards the path of success.
7. Cut the quantity of clicks
Reducing the number of clicks that a user has to make to accomplish specific tasks is a great way to improve sales and retention rates. If users are required to go through numerous clicks to check out, frustration sets in. This induces them to leave the process halfway through. Restructuring the entire action process with minimum clicks will enhance the usability and user experience tremendously.
8. Scratch the mess
A cluttered and messy space acts as a turn off for sensible human beings. This is the same in the case of your mobile application space. Therefore, cutting the clutter and offering organised and efficient design and UX is important. The focus should be on offering just the right amount of information at any given point of time. Visual overpowering is not preferred by users. Excessive texts, lack of white/empty space, undue design elements, etc. can cause clutter on the app screen. This will confuse and distract users from app’s usability and content.
9. Stick to established patterns
Implementing novelty and uniqueness may not work as expected in certain cases. This is true in the case of mobile app interface and design. People are accustomed to certain established navigation patterns, and hence, it is sensible to stick to them. When users find that the app that they just downloaded requires them to learn new ways of navigation and usability, they will be disappointed. Maintaining constancy with the operating system you are designing for is mandatory to retain users. While creating interface of the app, you need to stick to the specific OS guidelines also.
To improve customer loyalty, engagement and Customer Life Time Value, get set to improve the UX of your app. The above tips are sure to help you in achieving the goal.
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