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5 Effective User Feedback Tools for Mobile Apps

  • 13.03.2017
  • Apps,Tips

Feedback is a free education to excellence! If you agree with this statement, you are certainly going to stay here to gain more insights on mobile feedback tools.

It is natural human nature to crave to do things better. App entrepreneurs are no exception. If you are determined to bring out the best in your mobile app, acting upon user feedback is essential. Therefore, finding out witty ways to get feedback from app users is crucial.

Feedback is the cornerstone for you to decide what features to add, what features to dispose of, and in which direction should your development efforts head to. Here you are going to get a number of smart ways to glean user feedback for your mobile app.

1. In-app Feedback

Incorporating feedback loops within the app is a popular and effective practice. This method ensures the most relevant responses as you are getting them from the real users while they are using your app. The process of prompting them to share their feedback shouldn’t be interruptive and annoying. It should be implemented in a kind and subtle manner. Since users are in the context of the product, feedbacks tend to be more concrete and quick.

The feedback option should be easily accessible, or it should pop at the right moment of user cycle. Contact forms and simple survey forms can be tactically placed throughout your app. But take care not to be forceful in getting response. Chat widgets, shake-to-send feedback, links to Twitter and Facebook etc. are other effective in-app feedback options.

2. Reviews and Ratings

Will you be ready to download an app that sits in the app store with a rating of 3? I am sure you will not be excited to give space for that app in your smartphone. This is why app reviews and ratings are crucial. They can affect relevant aspects of app discoverability in both positive and negative ways.

You can ask for review within the app by programing a request. It is not prudent to ask a new user in the novice stage to review and rate your app. This might even cause a negative effect on the user. Finding the perfect time to ask is an art worth mastering. Asking for review after your user has just crossed a significant milestone is highly appreciable. For instance; you can ask a user for review immediately afteran impressive experience from your app; for example,after booking tickets from your app at low pricesuccessfully, or after receiving an order before time etc.

A pop-up that interrupts the user experience is a definite NO. Placing an intuitive feedback button in the app is a wise decision. Here, the user will willingly express his feeling about the app, once he has decided to do so.

If you want specific responses, it is good to give options to users. For instance: you can ask users to precisely mark their experience with the app as (a) Happy, (2) Confused, and (3) Sad. Happy customers can be encouraged to rate the app in the app store. Confused users can be directed to the website to understand more about the features, and sad users can be encouraged to offer their feelings and issues with the app. Built-in feedback form is apt in this case.

The ball is now in your court to address the issues and improve the app.

3. In-App Net Promoter Score (NPS) Surveys

Net Promoter Score is a customer loyalty metric introduced by Fred Reichheld, Bain & Company, and Satmetrix Systems in 2003. It is proven to be an easiest way to get user feedback. This management tool measures loyalty and satisfaction of customers with a single question.

NPS is hugely beneficial for Saas (Software as a service), and hence mobile applications. It helps an app to hold a survey inside it, and receive individualized feedback in real-time. This in-app tool helps you in measuring customers’ general sentiment accurately. This is done by analysing how many people would recommend your product.

The main advantage of NPS is that you can effortlessly add it in your mobile app. Users can seamlessly interact with the tool while still inside the app. ‘Promoters’ (users who give a score of 9 or 10) can be prompted to review your app in the App Store.

4. Beta Tests

You can get real user feedback through beta test. This is a great channel not only to validate your app idea, but also to know whether you are moving in the right direction.

When you run beta tests from the developer console, you can collect user feedback on early versions of your app. Before you release your app to the entire target audience, you can integrate improvements and chuck out errors and bugs. In order to extract the most useful responses, it is essential to craft a beta test plan that lists your goals. This helps users to give feedback on the features for which you need responses.

5. Off-App Support Communities

It’s alright that you have created an app, and you are busy promoting your app. But it is worthwhile to do some great things off-app also. User feedback collection can be done in advantageous ways by forming off-app communities. There are several digital platforms wherein users can be encouraged to share their views, express their opinions, ask for help, and involve with your team. Twitter and Facebook are great podiums to collect feedback and reviews. You can create a blog for your website and allow users to share their stories.

Starting wiki/forum, sending mails asking NPS question to selected target customers, generating hashtags in social groups, hosting webinar etc. are other proven ways to get constructive feedback. But the amount and quality of feedback may not be as good as that you collect from in-app methods.

There are lots of other tools through which you can collect meaningful and actionable feedback from your users. Watch our blogs for more info on interesting user feedback tools for mobile application. To keep updated, please subscribe to our newsletter.

Summing Up

As somebody rightly remarked, “If you reject feedback, you also reject the choice of acting in a way that may bring you abundant success.” Acting upon feedback is as important as collecting feedback. If you are not responding to the issues of your users, the entire time and effort spent in gathering user feedback is a waste.

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